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KEY PERFORMANCE INDICATORS
One of the Forum�s most important initiatives is the creation of its Benchmark
Index. Benchmarking is a health check that highlights a business�s strengths
and indicates weaknesses. Undertaken on a regular basis, it provides key
information, enabling a business to monitor how it is developing. The Index is
based on the national scheme but has been adapted to the tourism, hospitality
and leisure industry. These measurements - called Key Performance Indicators -
enable businesses to compare their performance in confidence in ten key
sectors.
| KEY PERFORMANCE INDICATORS
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DATA DESCRIPTION
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| Profitability
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Pre-tax profit / total sales revenue
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| Investment
|
Pre-tax profit / total assets
|
| Labour productivity - Measure A
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Total sales revenue : total wage cost
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| Labour productivity - Measure B
|
Total wage cost / total sales revenue
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| Innovation
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Capital spend / total assets
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| Revenue development
|
Revenue from new markets / total sales revenue
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| Value added
|
Pre-tax profit / total wage cost
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| Supplier performance
|
Value of reject deliveries from suppliers /
purchases
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| Staff turnover
|
Total leavers during year / number of employees
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| Complaints
|
Value of refunds / total sales revenue
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| Energy consumption
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Energy costs / total sales revenue
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Businesses in the following sectors will also be prompted to enter additional
information, as appropriate.
Attractions
| KEY PERFORMANCE INDICATORS
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DATA DESCRIPTION
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| Average number of visitors per day
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Total number of visitors / Numbers of days open
in year
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| Average spend per day
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Total sales revenue / Number of days open in
year
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| Average spend per visitor
|
Total sales revenue / Total number of visitors
|
Caravan holiday home sales
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
|
| Caravan holiday home sales revenue per available
caravan holiday home pitch
|
Total caravan holiday home sales revenue /
Number of caravan holiday home second home pitches
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| Caravan holiday home pitch fee revenue per
available caravan holiday home pitch
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Total caravan holiday home pitch fee revenue /
Number of caravan holiday home second home pitches
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| Caravan holiday home new sales
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Total number of new caravan holiday homes sold
by park owner / Total number of caravan holiday home second home pitches
|
Conference venues and events companies
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
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| Conference occupancy
|
Total number of actual delegates / Total number
of delegate spaces
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| Revenue per square metre of space
|
Total conference or event sales revenue / Sq
metre of conference or event space
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| Average spend per head
|
Total conference or event sales revenue / Total
number of delegates
|
Contract catering: education
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
|
| General lunchtime uptake
|
Annual average number of lunchtime meals sold /
Average pupil roll
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| Average lunchtime cash spend per pupil
|
Cash sales / Average number pupils served in
the year
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| Subsidy or profit per pupil
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Subsidy or profit / Average pupil roll
|
Holiday park letting fleet (Caravan holiday home, chalets,
lodges)
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
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| Revenue per available letting unit
|
Total letting revenue / number of letting units
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| Unit occupancy
|
Total number of nights sold / Total number of
letting nights available
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| Average achieved nightly rate
|
Total letting revenue / Total number of letting
nights sold
|
Hotels, guest houses and other accommodation providers
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
|
| Revenue per available room
|
Total room sales revenue / Total number of
rooms available
|
| Room occupancy
|
Total number of rooms sold / Total number of
rooms available
|
| Average achieved room rate
|
Total room sales revenue / Total number of
rooms sold
|
Pubs and other licensed retailers
| KEY PERFORMANCE INDICATORS
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DATA DESCRIPTION
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| Income per server
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Total sales revenue / Number of service staff
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| Revenue per sq metre of space
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Total sales revenue / Sq metre of retail space
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| Beverage gross profit %
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Beverage gross profit / Beverage sales revenue
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Restaurants and catering companies
| KEY PERFORMANCE INDICATORS
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DATA DESCRIPTION
|
| Average spend per head
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Total food & beverage sales revenue / Number of
customers served
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| Food gross profit %
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Food gross profit / Food sales
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| Beverage gross profit %
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Beverage gross profit / Beverage sales revenue
|
Touring and camping parks
| KEY PERFORMANCE INDICATORS
|
DATA DESCRIPTION
|
| Revenue per available pitch
|
Total touring/camping pitch revenue / Number of
touring/camping pitches
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| Pitch occupancy
|
Total number of touring/camping nights sold /
Total number of touring/camping pitch nights available
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| Average achieved pitch night rate
|
Total touring/camping pitch revenue / Total
number of touring/camping pitch nights let
|
Travel Agents
| KEY PERFORMANCE INDICATORS
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DATA DESCRIPTION
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| Gross turnover per employee
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Total sales revenue / total number of employees
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| Pre-tax profit per employee
|
Total pre-tax profit / total number of
employees
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| Gross commission per holiday sold
|
Total commission / Total number of holidays
sold
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